New Beacon Website Launches in March

The next step in the evolution of the Beacon brand will arrive soon: the launch of a new, more consumer-friendly website. The new website will reflect the continued focus on growing the Beacon name in the region, making it more familiar in the minds of consumers through a more compelling and cohesive look and feel that connects with people. In the words of Lori Turner, Beacon’s Chief Marketing Officer, “Our digital home should reflect what we do and who we are.”

BeaconHealthSystem.org will be easier to navigate, featuring easy-to-understand information that will allow people to access services and programs faster. Additionally, the design is fresh, bright and inviting. The result: visitors to the website will feel more connected to Beacon, more empowered about making health care decisions and more inspired to call Beacon the place for their health care.

The launch of the new website is also part of a larger effort to streamline and consolidate information in ways that carry broader public appeal. As a result, many of the existing websites, including EGH.org and QualityOfLife.org, among others, will redirect people to the new website, until they are eventually removed.

Be on the lookout for email updates about the coming launch, including contests!