Setting the Standard for Beacon
As Beacon continues to standardize clinical processes to ensure high-quality care across the system, there are other ways we’re working to create a seamless experience for our patients and customers. Case in point: How we use the Beacon logo.
The Beacon logo is a valuable piece of our identity. The way we present ourselves through the use of our logo establishes our brand — think of it as a type of calling card or seal that we present to our customers. Using the logo properly underpins our promises of quality and value to our patients in all that we do.
To help everyone at Beacon learn more about the best practices when it comes to logo usage, colors, graphics and fonts, the Marketing Department developed a comprehensive guide for our graphic standards. It helps to show how all of us can put Beacon’s brand in the best light all the time.
To learn more, go to http://intranet.beaconhealthsystem.org/?p=6288. Great job to Kelley Taghon, Dayna Emmons, Deb Good and Frank Leftwich for their hard work on creating the guide.
